How Duck.Design generated 39 booked sales calls at $190.86 each.
Venture Compass connected Meta acquisition with a booked-call funnel for Duck.Design’s subscription design service. General and agency-focused angles gave the account two routes to test demand.
B2B subscription design service · Venture Compass
Duck.Design sells recurring design support through a subscription service. The acquisition task was to bring that offer into sales conversations: give prospective buyers a reason to explore the service and a clear route to book. Across January 1–May 31, 2026, Meta campaigns generated 39 booked sales calls from $7,443.50 in ad spend.
Booked sales calls
Average cost per booked call
Total ad spend
Best campaign cost per booked call
The challenge: bring the subscription into a conversation
A design subscription asks buyers to think about how they get creative work done. Companies may be comparing ongoing support with hiring, freelancers or an agency relationship. The offer needs to make sense in that context before a booking becomes a useful next step.
For Duck.Design, the acquisition structure needed to connect the buying angle with the funnel. A broad message about recurring design support and an agency-focused message could speak to different needs. Testing those routes against the same booking event made the campaign comparison relevant to the sales motion.
What Venture Compass built
Venture Compass structured Meta paid acquisition around general and agency-focused funnels, with campaign optimization aimed at booked sales calls. The work made the buyer’s next action part of the acquisition objective from the outset.
General funnel
The general route introduced the subscription to companies looking for ongoing design support. It gave the account a broader way to present the service and bring interest into the booked-call funnel.
Agency-focused funnel
The agency-focused route tested a more specific buying angle alongside the general funnel. Keeping the routes separate let the team compare their ability to generate bookings while working toward a shared conversion event.
That structure gave the campaign work a concrete decision to optimize around. Creative and funnel tests could be assessed by the cost of a booked conversation, while traffic metrics described the steps leading into it. The booking event connected campaign response to an action the sales team could follow up.
The results across the measured period
The account recorded an average cost of $190.86 per booked call across the full export period. The strongest campaign delivered 18 bookings at $116.92 each. This was a campaign-level result within the broader account performance, giving the team a specific acquisition route to learn from.
| Scope | Booked calls | Cost per booked call |
|---|---|---|
| January 1–May 31, 2026 account total | 39 | $190.86 average |
| Best campaign within that period | 18 | $116.92 |
The export also recorded 3,473 link clicks and 2,593 landing-page views. Those figures describe traffic reaching the funnel; the booked-call event remained the main outcome. Reading the stages separately preserves the distinction between attracting a visit and securing a place on the calendar.
What counted as a booked call?
The source is the campaign export for January 1–May 31, 2026, interpreted with Gui’s clarification that the platform’s website-lead event represented booked calls, because only bookings were counted. These are bookings, not necessarily attended calls or sales-accepted opportunities; the evidence does not establish qualification criteria, distinct-person deduplication or downstream sales outcomes.
For the buyer, this makes the achievement specific: an observed cost to generate a booking. The next commercial question is how those bookings progress through attendance, sales review and purchasing. That later journey is a separate measurement task.
The lesson: test the buying angle against the next sales step
Duck.Design’s case shows a practical way to make acquisition useful for a sales-led subscription service. Give each buying angle a clear route into the funnel, use a consistent booking event and compare campaign costs at that stage. The 18-call campaign offers a concrete efficiency signal alongside the full-period average.
For a team building its own acquisition plan, the ambition is a dependable route from the offer to a sales conversation. Align the ad, the funnel and the event being counted, then connect booking data to the later sales stages as those records become available.